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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith
Publisher: Business Plus

Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Business Plus (1997). You can't touch, hear, or see your company's most important products… So how do you sell, develop, make them grow? That's the problem with services. Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. Product Details: Publisher: Hachette Audio; Abridged edition (2008). Both books have proved very useful in my work in communication. HARRY BECKWITH, SELLING THE INVISIBLE: A FIELD GUIDE TO MODERN MARKETING (1997). One of the first books I reached for was Harry Beckwith's Selling the Invisible: A Field Guide to Modern Marketing. Selling the Invisible: A Field Guide to Modern Marketing. 25, 2005) and PTSD Alliance, at www.ptsdalliance.org (last visited Apr. The book is broken into short chapters of around 300 words. Download Selling the Invisible: A Field Guide to Modern Marketing.